Imagine you’re scrolling through your feed, swiping past post after post without a second glance. Now, think about something that makes you stop and engage. That’s exactly what we’re diving into in our first #TipTuesday for tennis businesses—creating content that catches the eye.
Here’s our golden rule: grab your audience with an opening line that’s hard to ignore. When it comes to social media, you have roughly two seconds to make an impression before someone moves on. So, start with a question that begs for an answer, a statistic that raises eyebrows, or a tennis scenario that everyone just gets. Consider these:
“Is your forehand just not quite there yet?”
“Over 80% of players forget to warm up—and they pay for it later!”
“Remember that moment when your serve finally comes together?”
Pair these engaging hooks with a standout image or a short, snappy video—like a powerful racket swing, a picturesque sunrise over the court, or a dynamic quick drill. Keep your captions concise, punchy, and directly relevant to your target audience, whether that’s fellow tennis enthusiasts, coaches, or club owners.
Here’s a fun idea to try right now: share a post asking, “What’s your biggest tennis pet peeve?” alongside a playful image of a ball just missing the net. You’ll be amazed at how quickly the comments fill up!
If you score big with this technique, we’d love to see it! Share a snapshot with us or tag us in your post. We’re eager to witness your social media skills serve you well.
Let’s make 2025 a year to remember on the court and online! Stay tuned for next Tuesday’s tip—there’s much more to come.
