On a crisp Monday in March, as I was scrolling through the latest updates in the world of sports, a headline caught my eye—one featuring none other than the legendary Serena Williams. These days, Serena is putting her entrepreneurial hat to good use, expanding her influence beyond the tennis court. She’s taken on a co-ownership role with the Toronto Tempo, a brand new WNBA team slated to make its debut in 2026. It’s an intriguing shift for the former world No. 1, but given her knack for success, it’s not surprising.
In an official statement, Serena expressed her excitement about this new venture. “I am thrilled to announce my ownership role in the first Canadian WNBA team, the Toronto Tempo,” she shared enthusiastically. “This moment is not just about basketball; it’s about showcasing the true value and potential of female athletes. I’ve always believed that women’s sports are an incredible investment opportunity. Partnering with Larry and all of Canada to create this new WNBA franchise and legacy is beyond exciting.”
The announcement was made even more captivating by a creative video featuring Serena. In it, she playfully transitions from bouncing a tennis ball to dribbling a basketball, symbolizing her move into this new realm of sports. This isn’t Serena’s first foray into team ownership. She and her sister Venus already have a stake in the NFL’s Miami Dolphins. Forbes pegs Serena’s net worth at a cool $340 million, making her involvement in these significant investments seem both natural and strategic.
Reflecting on her journey, Serena noted, “I love sports and I’m so grateful for everything I gained from competing on the court. Now, I’m thrilled to be building those opportunities for more women.” Her passion for this new chapter echoes her early career beginnings, which, interestingly enough, are rooted in Canada. “Canada has always been a special place for me,” Serena reminisced. “I played my first professional tennis match in Quebec City, and Toronto holds a special spot in my heart—I won my first Rogers Cup here at just 19.”
Not only is Serena making headlines, but her husband, Alexis Ohanian, is also stepping into the spotlight. The Brooklyn native and co-founder of Reddit recently joined The People’s Bid for TikTok as a strategic advisor. It seems like the Williams-Ohanian duo is gearing up for quite an exciting year ahead.
