Today marks an exciting development for Formula 1, as they announce a partnership with ALT Sports Data, now the sport’s Official Betting Data Supplier. This collaboration is set to ramp up engagement and fuel growth within the Formula 1 betting scene.
Headquartered in San Diego, ALT Sports Data Inc. has made a name for itself as a frontrunner in trading and consumer data related to emerging sports. Through this partnership, they aim to promote responsible and compliant sports betting centered around Formula 1.
A major part of their role will be crafting predictive analytics tailored for betting, alongside creating proprietary data and odds solutions. This will open up thrilling new avenues for fans eager to place bets, all while ensuring that the data backing these systems remains reliable, consistent, and verified.
This collaboration isn’t just another step; it represents a significant leap in Formula 1’s approach to betting, broadening market possibilities and offering fans fresh ways to immerse themselves in the adrenaline-pumping nature of the sport.
Emily Prazer, who serves as Formula 1’s Chief Commercial Officer, expressed enthusiasm: “Sports betting increasingly shapes the global fan engagement landscape, and Formula 1 is keen on providing new, entertaining strategies for audience interaction. We’re thrilled to partner with ALT Sports Data, whose expertise in customized sports betting markets and analytics aligns perfectly with our goals as we embark on this journey.”
Todd Ballard, the Co-Founder and Chief Marketing Officer for ALT Sports Data, also shared his excitement: “Formula 1 stands as one of the most illustrious global sports, drawing a huge following of 750 million passionate fans. Its blend of speed, strategy, and innovation is unparalleled. We are excited to reinvent the betting experience for both fans of Formula 1 and the wider sports betting community by using our top-notch capabilities in pricing, live markets, and micro-market innovations. Our aim is to foster deeper fan engagement, enrich the live race experience, and build strong connections between Formula 1 and its loyal global audience.”
