Friday evening saw an exciting game between Auburn and Michigan, pulling in an impressive average of 7.34 million viewers and earning a 3.6 rating on CBS. This clash turned out to be the most-watched game of this year’s Sweet 16.
Earlier that night, the showdown between Michigan State and Mississippi attracted an audience of 6.71 million, accompanied by a 3.3 rating. Meanwhile, the Tennessee-Kentucky face-off drew 3.56 million spectators, scoring a 1.5 rating.
To put this in perspective, last year’s Sweet 16 contest featuring Duke and Houston managed a 3.8 rating and captivated an audience of 7.33 million viewers.
