As 2025 rolls on, Callaway is the brand at the top of everyone’s Google search list, and this is largely due to their triumphant Elyte Triple Diamond driver. Recognized with the highest accolade in our Most Wanted 2025 Driver test, this driver excels by combining impressive distance with pinpoint accuracy—traits that many golfers find elusive in a single club.
For those charting the hierarchy of the most-searched golf brands, here’s how they stack up: Callaway leads, followed by TaylorMade, PING, COBRA, and LAB Golf.
TaylorMade isn’t lagging too far behind Callaway, especially with the buzz surrounding their Qi35 series. Their innovation continues to capture the interest of golf enthusiasts everywhere.
PING maintains its momentum, especially with the G430 MAX 10K, which secured a respectable second place a year after claiming the title of our Best Golf Driver for 2024. The new G440 series is also making waves, showing a strong start in this year’s market.
Meanwhile, COBRA finds itself comfortably in the fourth spot. This is thanks, in part, to the breakthroughs in their DS-Adapt line. By introducing the FutureFit33, COBRA has opened up a world of customization options, allowing golfers to adjust their ball flight with exceptional precision.
Wrapping up the list is L.A.B. Golf, whose innovative approach to putter technology has earned it a dedicated fanbase. Known for their lie angle balanced putters, L.A.B. eliminates torque, assisting golfers in maintaining a consistent stroke with minimal effort in manipulating the face. The brand’s blend of science-backed design and functionality has golf enthusiasts Googling them in droves, especially those eager to fine-tune their putting performance.
And there you have it, the golf brands that are capturing the curiosity of the masses in 2025. As you explore what golfers are searching for this year, also consider checking out the most-searched golf clubs and balls. Keep an eye out for these trends as they evolve throughout the year.
This piece originally appeared on MyGolfSpy.
